Services
Senior strategy, without the agency overhead.
You work directly with me from first call to final recommendation. When a project needs design or production, I bring in the right specialist and manage them.
Brand strategy & positioning
Clarifying who the brand is for, why it wins and how it should sound, before anyone opens a design file.
- Positioning and competitive landscape
- Naming and brand architecture
- Brand story, voice and messaging
- Creative briefs for design partners
Product & packaging development
Shaping what goes in the bottle, can or glass, and what it ships in, for alcoholic and non-alcoholic products alike.
- Liquid and flavor profile direction
- Portfolio and line-extension strategy
- Format, packaging and pack architecture
- Sourcing and managing design partners
Go-to-market & commercial strategy
Turning a good brand into a business, with launch and channel plans built by someone who has sold through them.
- Channel strategy: on-premise, retail, DTC
- Pricing and distributor positioning
- Launch planning and sales materials
- Hospitality concept and guest experience
Brand diligence for investors
An operator's read on a brand before you buy, invest in or roll it up, and a plan for what to do with it after.
- Brand health and positioning assessment
- Portfolio fit and brand architecture
- Post-close brand and marketing roadmap
How engagements work
Step 1
A real conversation
We talk through where the business is, what's in the way and whether I'm the right fit. No charge.
Step 2
A clear scope
A short proposal with the questions we'll answer, the deliverables and an estimate of hours.
Step 3
Hourly, transparent billing
You pay for the time the work takes, with no retainers to fill and no markup on partner work.